Don’t be afraid to boast.
Take the product description formula above one step further, like water polo retailer Kap7 ( and check out their amazing backstory). Is your product differentiated through a founder’s expertise? Is your product better because of years of testing? Is it hand-crafted?
Call that out!
Tell a better story in your short product description paragraph by including tidbits of detail that prove why your product is better than rest. Don’t be afraid to name drop, either.